Hardeep Singh
What is Brand Building?
There is no single definition that truly captures the essence of brand building. Many people think that brand building is about communicating and exposing your brand but that is just one side of it. The best way we can define it is that it’s a process of creating value for consumers. It encompasses everything that consumers know, feels, and experience about a business.
There are 3 popular types of brands
- Service Brand – This brand is based on the knowledge, culture, and experience that a service agency/company/people have.
- Retail Brand – This brand is built on a mix of products and service experiences.
- Product brand– This brand is built on the experience that accompanies a specific product.
We will now move on to look at the steps involved in brand building–
1. Define Your Brand – The first stage of brand building is defining your brand. This is a very important step because it ultimately determines what your brand really stands for. When defining your business brand, you should prepare a list of its main strengths.
Similarly, if you are defining a personal brand, then you should look at the skills and expertise that you specifically have that can stand out. On the same token, you also need to know what your brand is and what is important to your brand (brand values).
2. Be familiar with your Customers – A brand is not just a well-designed logo or a funny ad that will pop up on your screen. Over the past few years, product branding has been evolving, and if you want to stay in the race then you need to keep it up. Instead of doing your best to find a motto that will describe your brand, first contact your customers and determine what they need.
You can do that through various social media platforms or by setting up a Q&A website. Meeting your customers is important because they can indirectly tell you how to personalize your brand and tailor it to meet their specific needs and requirements.
3. Build your Brand – To build your personal brand, you need to reinforce your values and skills by adopting new roles and assignments that will give you more exposure.
Alternatively, you may use promotional channels such as blogs, forums, and social media (LinkedIn, Twitter, and Facebook) to create a voice for your personal or professional business brand. Your presence will serve as a reminder that your brand exists, and your social media platform will become a reflection of your brand personality.
4. Personalization of your Brand – Personalization of a brand can help you build customer loyalty. A set of human characteristics that people associate with a brand gives them something to relate to, but it also builds trust.
For example, if you want to open a clothing store and sell your clothing collection, a sophisticated or honest brand personality will attract people who want to buy your products.
5. Attend Trade Shows – Attending local or international trade shows can be an effective way to promote your products and give people a good reason to be loyal to your brand. Exhibiting exhibitions will attract more crowds, and people will take their time to learn more about their mission and what you need to do.
It is advised not to hide yourself and your brand from the world by avoiding trade shows. By attending these conferences, you can stand face to face with your new customers and give them a remarkable brand presentation.
Conclusion
There is always room for improvement, and you should do your best to attach more features to your brand and make it more attractive. Strong branding is what keeps your business alive and active, and whenever possible, you should invest in the process. Analyze market and customer needs, and you will learn to develop a strong personality for your brand.
