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Pepul – A Community-Focused Social Media Network, Aims to Break Through the Present Social Media Clutter

Introduction to Pepul
Pepul is an innovative social network that places a premium on privacy and security. Its goal is to bring like-minded people together online before they join official organisations. On Pepul, people share their life stories. Everyone has untold life stories they’d like to tell! We make it easy for you to share your stories and adventures with friends, family, and the rest of the world.
Untold Stories is a compelling reality series that features writings on a wide range of people and their fascinating experiences. From science to relationships, sentiments to memories, and questions to debates, stories help us make sense of what we encounter. With each story we hear, read, or listen to, our minds develop cognitive and emotional connections, establishing our worldview. We can use stories to convey information in a way that elicits an emotional response. They assist us in understanding the knowledge as well as each other, as well as in memorising it. We can have a better knowledge of other people’s experiences because stories provoke an emotional reaction.
Pepul is the safest social network for the next generation, where everyone may share their incredible life experiences and abilities. In a safe and secure environment, you may meet like-minded people and establish your own communities based on your likes and interests. The platform enables you to effortlessly and quickly share memories and experiences with friends and family all around the world. The innovation in itself allows you to view and share true, hilarious, informative, and entertaining tales and short films from a variety of genres.
The focus is on building communities with people in your immediate area, which has a greater impact in the real world than the millions of internet businesses that operate entirely online.


The foundation stone of Pepul and Ideation behind the innovation
Suresh Kumar and his friend George had previously bootstrapped Macappstudio, a digital business, which included extensive research, development, and testing.During this time, Suresh spoke at a number of campus events and provided good business advise.
Suresh used to question his pupils on why all of the major corporations, such as Google and Facebook, were founded in Silicon Valley rather than India. Pepul, a new-age social network where individuals can share their life experiences, hobbies, abilities, and more, was created as a result.
The two inventors are collaborating to establish the safest social network on the planet, with a focus on security and culture. Aside from safety, lovely stories may be used to showcase one’s life, interests, and abilities. Anyone may form real-life communities centred on their hobbies by communicating with like-minded people near and far.
Pepul was launched in February 2021 as a restricted private beta with a small number of users, using A/B product testing. The private beta attracted over two lakh participants. They’ve started with a small group of folks and are gradually expanding. With such a limited audience, the business did not expect to achieve such traction. However, the researchers noticed that in this private test, the average time spent on the app was 28 minutes. Unlike other social media networks that rely on user data, Pepul’s revenue plan is based on connections.
The company, which is still in its infancy, has raised a modest quantity of money. Despite the fact that Facebook, Twitter, and Instagram dominate the social media ecosystem, there is a rising demand for new social apps. According to a report published by the Pew Research Center in 2019, 72 percent of Americans use social media in some way.
Conclusion
Many data and privacy breaches have occurred, notably in the aftermath of the Facebook-Cambridge Analytica scandal.In the last year or two, audio-focused social platforms like Clubhouse and Discord have developed in prominence, and there is a growing number of social media tools aimed at smaller groups and audiences. Pepul is a social networking platform that competes with Moments and other similar services.
Suresh says in Your Story’s exclusive coverage that their long-term objective is to build a multibillion-dollar company that has a beneficial impact on people’s lives.In order to attain this aim, Pepul is striving to contact billions of people and it wouldn’t be prudent to see how far this innovative initiative to connect like-minded people goes in terms of success.

Written by Hardeep Singh

IIT Kharagpur Speaker, Growth Hacker, Startup, and Digital Marketing Consultant having more than 10 years of experience. He played a key part in developing online marketing strategies for many startups/businesses and increasing their annual revenue by more than fourfold.

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