Hardeep Singh
Beyoung is a Udaipur-based start-up that creates clothing and accessories that make people feel young. Shivam Soni is the co-founder, who comes from a family of entrepreneurs, has always wanted to start his own company. He decided to start his own company and, most specifically, build jobs.
Shivam wanted to enter the e-commerce industry, focusing on clothing and accessories, with the aid of his sister Shivani Soni, a fashion designer. Based in Udaipur, Beyoung, created in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali, is a company that makes and sells clothing and accessories that make people feel young.
They thought of the idea of such a start-up after Shivam completed B.Com in 2017 and Sakshi finished her digital marketing course.
How Beyoung started?
ShivamSoni grew up with the entrepreneurial bug and always wanted to start his own company, as he was born into a business family. Shivam decided to start his own company and, most specifically, build jobs.
Shivam wanted to enter the eCommerce industry, focusing on clothing and accessories, with the aid of his sister ShivaniSoni, a fashion designer. It started in 2018, with its headquarters in Udaipur, receiving funding from a well-known sponsor by the name of Bootstrapped.
Aims of Beyoung
BeYoung primarily aims at representing young souls and accentuating their business more. According to Shivam, the song “Beyoung” was chosen with the intention of making people feel young again. Its goods are created with the aim of representing India’s young people.
“At Beyoung, we’re aiming for the young, but it’s a brand for everybody. He continues, “We want people wearing our products to feel young.” T-shirts, phone cases, and wall hangings and decors are among the items delivered by Beyoung all across India within just 5 to 7 days.
He further explains that the startup focuses mostly on plus-size apparel and combo purchases. Users will choose which colours they like in the Beyoung t-shirt combinations. During the COVID-19 pandemic, the company started making face masks to keep people safe.
When the first lockdown was declared in March 2020, the team ramped up its activities, according to the co-founder. In April 2020, Beyoung started selling its in-house face masks. Shivam states that, while Tier I cities accounted for the majority of Beyoung’s traffic before the lockout, demand from the northeastern and Tier III cities has increased.
The co-founder states that he decided to start a business in Udaipur because he wanted to build jobs in the area. Beyoung now has a workforce of 75 people. Talent from most Tier III cities move to Tier I cities in search of work.
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Aside from that, he was really homesick and did not want to leave his house. As a result, he made the decision to create opportunities that will allow workers to remain in our hometown while still retaining talent. “Beyoung now employs people from IITs and IIMs in Udaipur,” he says.
USP of Beyoung
Shivam reveals that the bootstrapped startup makes money by selling its goods online. It claims to process over 40,000 transactions every month, generating approximately Rs 2.85 crore in monthly sales.
He also states that while Beyoung mostly focuses on B2C revenues, the organization also partners with companies like ICICI Bank to provide branded goods such as company t-shirts.
Despite the hindrance in the economic growth, due to COVID-19; he also states that, while Beyoung mostly focuses on B2C revenues, the organization also partners with companies like ICICI Bank to provide branded goods such as company t-shirts.
To date, the co-founders have invested close to Rs 1 crore in Beyoung to launch and run the business. Within the next two to three months, the fashion startup hopes to collect its first round of outside investment.
Future Plans
The company is looking to raise funds for expanding categories of goods, as well as allow offline sales, Shivam says regarding future plans.
Beyoung plans to lift its first round of outside financing in the next two to three months, with sales of over Rs 125 crore expected by March 2023. By March 2023, the company expects revenue of over Rs 125 crore, and by the end of March 2024, they expect revenue of over Rs 300 crore.
