Hardeep Singh
VedaOils started its business in 2018 by offering a wide range of essential oils and carrier oils. We have added several other products and essential oils to our collection since then. Today, VedaOils offers natural oils in packages ranging from 100 grams to 5 kilograms in the B2C segment.
In the B2B category, we offer natural oils online through our official site. Businesses can also contact us offline on our telephone number to get natural oils in packages ranging from 100 grams to 50 kilograms. This wide range of packaging options is not available with any other online seller of natural oils. We adopt transparency in our natural oil’s formulation and ingredients and offer them at wholesale rates to our clients and customers.
Natural Oils | Essential | Carrier | Fragrance
In 2021, we expanded our product line to include candle and soap supplies. Further, we started offering body butter, clay powder, herbal powder, floral water, and many other raw materials and finished skincare and haircare products in both B2B and B2C segments. Today, we serve over 1300 products as per our one-umbrella concept i.e. our vision to offer numerous products under the same brand name!
What’s Our Marketing Strategy?
We sell our products on third-party platforms like eCommerce online stores and offer our products at reasonable rates there as well. Our wholesale rates enable our customers to save money whereas businesses can reduce their production costs with our raw materials and ingredients. Also, we introduce new offers and bulk promotions to offer exciting discounts and deals to our customers.
We incorporate our customer feedback in both product formulation and customer communication strategies. Our marketing team also utilizes Google Ads, Facebook, Instagram, and other social media channels for marketing. We have also been collaborating with social media influencers since last year. We offer coupons that our customers can redeem through our online stores.
VedaOils is also into affiliate marketing and we use YouTube channels to create DIY guides and product videos. We also publish blogs related to our candle supplies, soap-making supplies, DIY recipes, and essential oils on our site. All these marketing strategies have helped us emerge as a powerful brand in the market!
Our Growing User Base
In the B2C market segment, we support our customers to start their own businesses by selling our products online. We provide them with all the resources so that they can start their own brand or start selling DIY products from their home. We fulfill all their requirements to the best of our ability so that they can benefit truly from our expertise.
In the B2B market segment, we manufacture products and sell them at wholesale rates to our B2B clients. We export all our supplies so that the businesses that operate in the international markets can also benefit from our manufacturing expertise. We operate in both these market segments and do not accept funds from external investors. Therefore, we manage all our businesses and products with bootstrap funding.
Our Revenues & Losses: How We Emerged As A Profitable Company?
Since our establishment in 2018, we have managed to earn profits consistently through rigorous efforts. Our profit margins have increased consistently from 5% in 2018 to 20% in 2024.
Currently, 2 lakh users visit our website monthly to make purchases. We manufacture, process, and distribute a wide range of products across the world. Our work ethics and commitment towards our clients have helped us emerge in private labeling and contract manufacturing services as well!
Present Time & Future Goals
VedaOils has become an emerging brand in both B2B and B2C markets. We are a bulk supplier of skincare products and raw ingredients. Our partnerships with FedEx, Ecom Express, and other international logistics companies allow us to deliver our products to our customers through the fastest means.
We engage in high-quality research works to innovate our product formulations and to introduce new technologies and innovations in our manufacturing and processing plants. By providing educational resources and support to budding entrepreneurs, we are trying to help startups and small businesses. We also allow them to use our ecosystem to deliver high-quality and certified products in the market. Our one-umbrella concept allows us to cater to a diverse market while addressing the unique needs and requirements of every customer. Our vision is to expand our business to international markets through strategic partnerships and acquisitions.
Conclusion
Skincare, hair care, and wellness industries are the fastest-growing industries in the world. By catering to the diverse requirements of these industries, we envision making the best natural products accessible to everyone. We strive to create an ecosystem where our customers, clients, and partners thrive and work together to introduce holistic and proven solutions for your everyday needs.
