Hardeep Singh
Established in 2012, Bewakoof is a way of a life design brand that makes innovative and first-rate attire for in-vogue, contemporary Indians. Bewakoof was sent off on the standard of making sway through advancement, genuineness, and care. As a result, it has become one of this age’s most pursued style brands. The way of life brand has made another specialty in the design and clothing market with its creative and intriguing thoughts and dazzling index.
Bewakoof is undoubtedly astonishing in making cheerful, fun, and particular regular outfits and different items (like mobile covers). Bewakoof quotes are the most exciting things the organization offers alongside its product. Moreover, the Bewakoof shirts and t-shirts and other Bewakoof.com items are accessible at pocket-accommodating costs. Also, its great name is to the point of blowing some people’s minds.
Bewakoof.com, which sells clothing and mobile telephone covers, is better known for making head-turning lists like its ‘Ghanta’ assortment of shirts for undergrads with messages like ‘Ghanta Engineering/Ghanta MBA’; the variety was a success and was labeled as ‘blockbuster’ by the organization. Bewakoof principally takes care of the age gathering of 16-34 years.
Founders and Team
Prabhkiran Singh
Prabhkiran is a structural designing alumni from IIT Bombay, similar to his prime supporter, who interned at Delhi Metro Rail Corporation Ltd, after which he chose to establish khadke gLASSI. Prabhkiran began his lassi adventure outside his school and named it khadke gLASSI. Sadly, it didn’t go that well and shut down soon. After his short spell with the previous, he established Bewakoof in April 2012.
Siddharth Munot
Siddharth Munot is the fellow benefactor of Bewakoof. Munot is a Btech designer from IIT Bombay who began his vocation as an educator at PACE Institute. Siddharth then, at that point, started his enterprising vocation by helping to establish Munot Networks LLP before helping to develop Bewakoof. Besides being a prime supporter of Bewakoof, Siddharth is also the fellow benefactor of Machau Farms LLP and Machau Industries LLP.
Bewakoof, as of now, has a team of more than 400 individuals with 2 million items offered to date. The team likes to explore and go past the standards; this approach allows it to adjust imagination and appeal to creative plans.
Startup Story
Prabhkiran Singh and Siddharth Munot, the founders of Bewakoof, examined their grounds and conceptualized potential thoughts for their endeavor. The possibility of shirt printing was concluded as it reverberated with their primary goal of bringing the humor factor into the existences of understudies.
Prabhkiran and Siddharth started investigating the most recent youth patterns and ways of life. They began planning statements that would then be imprinted on shirts. Also, that is the way Bewakoof appeared. It so happened that the period of April was about to begin, and April Fool’s day was around the bend. The name Bewakoof is silly, clever, and agrees with the adolescent. Bewakoof and April Fool’s day went connected at the hip, and the choice to purchase the space name seemed OK. However, the site was sent off in 2012. The leading interest group for Bewakoof.com was understudies. The shirts with clever plans portrayed the different situations of a school attendee’s life.
How they got Name, Tagline, and Logo
Brand review is elevated with Bewakoof because of its excellent and famous name. The founders finished this name because ‘Bewakoof’ (moronic in Hindi) is what the general public considers individuals who perform senseless tricks and ‘out of the case’ exercises; activities that don’t stick to the general public’s standards and strategies.
These ‘Bewakoof logs’ make this world a unique and fantastic spot to live in. Henceforth, the founders imagined that it would be a great name. The choice most likely acted in support of themselves, given the ubiquity Bewakoof.com has accomplished today.
Mission and Vision
Bewakoof is worked with a mission and vision of “carrying openness and worth to ordinary design.”
Startup Launch and Marketing Strategies
Bewakoof principally depended on Social Media like Facebook to showcase and advance its items in the underlying stages. It functioned admirably for the brand that its Facebook page had more than 75 thousand clients in only a couple of months. Aside from the online media channels, the startup likewise made some powerful school crusades. It requested that understudies spread ‘Beewakoofy’ around the school grounds as a trade-off with the expectation of complimentary tees from the organization.
In addition, the organization likewise forcefully advanced its items by restricting with top online business locales.
The showcasing team drove site traffic through two Facebook pages: “2 Min Aaya Yaar Raste Mei Hoon” and the organization page “bewakoof.com.” The ideal interest group generally welcomed these pages. They kept the recent college grads busy with images and savages, which were additionally used to advance the clothing index on Bewakoof’s site.
This organization’s strength lies in the engaging and stylish statements imprinted on its scope of shirts and different items. The product indeed appears to draw in the watcher at the primary look. Bewakoof is likewise stacked with easy-to-use plans like COD (cash on delivery) and substitution choices. Clients will undoubtedly have an extraordinary shopping experience with Bewakoof.com.
Business Model and Revenue Model
Bewakoof’s business model works on a 360-degree view. It investigates everything from planning and promoting to warehousing; the start to finish creation is dealt with in-house, and brand showcasing is done on the web. The Mumbai-based endeavor is a solitary brand firm that produces and markets its items while focusing on adolescents, unlike other internet business entryways that market items fabricated by another person.
Bewakoof will, in general, pursue directions and carries them out in its systems. From printing well-known zingers on shirts to following viral posts via web-based media, Bewakoof has made a remarkable presence among the young. It dispatches new plans given the perception of patterns in life and design. It additionally stands by listening to its online media fan base of over 1.5 million individuals for thoughts and ideas.
Growth and Revenue
Bewakoof has accomplished various growth achievements to date. Here is a portion of the unmistakable ones:
- It has checked/recorded more than 2.5 million hits on the site consistently
- Served more than 6 million clients to date
- Adds more than 1 lakh clients each month
- 2 million items sold to date
- Has in a lot of 3000 style patterns
- Boats to in a lot of 90 nations
- Ships product to the north of 19,000 PIN codes across India
- Has a sum of 150,000 supporters
- More than 40.1 lakh Facebook devotees
- More than 8,700 dynamic Twitter adherents
- More than 2.39 lakh Instagram devotees
- INR 1.5 crores worth of exchanges each month
- As of late sent off a clothing class for ladies
Bewakoof declared the send-off of Cosmos Beauty on July 13, 2021, and with this, the famous garments and product brand ventured into the universe of beauty and cosmetic items.
Bewakoof referenced that it has determined the new brand’s name from “vast” because every one of its items, their plans, bundling, and definition is motivated by regular fixings and minerals. However, on July 13, 2021, Cosmos Beauty would launch its excursion with 43 items altogether from a broad scope of classifications, including constantly creams, serums, shower salts, and that’s just the beginning.
Bewakoof enlisted a 27% growth in revenue from activities which expanded to Rs 208.33 crores in FY20 from INR 164.22 crores it procured in FY19. However, Bewakoof’s yearly merged misfortunes for FY20 remained at INR 28.26 crore, and EBITDA edges went from 3.56% in FY19 to – 9.5% in FY20.
In the financial year that finished in 2019, Bewakoof Brands Private Limited’s working revenue range was between INR 100 crores and INR 500 crores. Its EBITDA had expanded by 65.75 % north of 2018, and total assets have likewise gone up by 7.39 %. The assessed yearly revenue of Bewakoof was $15.1 million. It has developed from being a shirt offering brand to over an INR 100 crores business throughout the long term.
Funding and Investors
Bewakoof has raised a sum of $24.6 million, including the last Pre-Series B round of $8.08 million, which the organization raised with the assistance of Investcorp. The assets from the current round would be utilized in promoting, branding, ability securing, and innovation.
Future Plans
Bewakoof is looking to accomplish sales of around Rs 2,000 crores in the following four years. The D2C brand has, as of late, seen some celebrity cooperation where the organization has roped in entertainers like Rajkummar Rao, Sanya Malhotra, and Farhan Akhtar. It intends to keep roping in more A-rundown entertainers installed to increase its promoting efforts across a scope of media stages.
Bewakoof plans to expand its complete supporters, which is now answered to be 150,000, to 1 million in the following two years. Besides, it hopes to accomplish sales worth Rs 2,000 crores in the next four years.
