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Clocean Transforming Real Estate: From Fashion Tech to Virtual Tours

Introduction 

We are more than just a team of XR enthusiasts, we are dedicated evangelists and seasoned developers united by a common goal to democratize the incredible potential of extended reality.

Our journey began with a collective passion for pushing the boundaries of reality as technology rapidly advanced, we recognize the transformative power of XR, where the physical and digital converge, creating experiences that define how we perceive and interact with the world.

Early Days

What began as a cutting-edge fashion tech company has evolved into something even more groundbreaking. After months of research, exploration, and a commitment to innovation, we are delighted to announce our strategic pivot into the real estate sector.

  • From Fashion to Real Estate: As a fashion-forward startup, our initial vision was to provide an open platform for illustrators to sell their art printed on T-shirts. To enhance our experience we try to give Virtual Try-On of clothes through Augmented reality (AR). While on this journey, we explored the AR/ VR segment and we recognized an exciting opportunity to bring our immersive technologies to a new domain: Real estate.
  • The Pivot: Driven by a passion for pushing boundaries, we decided to pivot our focus to address the challenges faced by real estate developers and prospective buyers. The result? A groundbreaking shift towards providing virtual tours of flats and properties that redefine the home-buying experience.

Why Real Estate Virtual Tours?

In a world where physical viewings are not always practical, our virtual tours offer an immersive alternative. Prospective buyers can now explore properties from the comfort of their homes, gaining a realistic sense of space, design, and ambiance. This not only saves time but also opens up new possibilities for reaching a global audience.

Marketing Strategy

We are using social media as a leverage for marketing. This tool is very effective and directly connects us to our potential customers.

User base and Valuation

Our customers are interior designers, architects, and real estate developers. Right now we are bootstrap and we are going to raise funds.

Revenue

Right now we are in a pre-revenue stage and we have developed our app and we are going to start generating our revenue this month.

Future Goals

We are excited to collaborate with forward-thinking real estate developers, interior designers, and architects who share our commitment to leveraging technology for a better future. By integrating our AR/VR solutions, developers can enhance their marketing efforts, increase buyer engagement, and stay ahead of the curve in an ever-evolving market.

Written by Hardeep Singh

IIT Kharagpur Speaker, Growth Hacker, Startup, and Digital Marketing Consultant having more than 10 years of experience. He played a key part in developing online marketing strategies for many startups/businesses and increasing their annual revenue by more than fourfold.

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