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Ezyschooling Startup Story – Founder, Story, Business Model, Growth

Assuming you’ve ever looked for schools or universities to apply for admissions? You’ve undoubtedly noticed that the standard interaction for school affirmations is long and perplexing. The vast majority of parents take time off and work long hours to send their children to the best school possible. That is where Ezyschooling enters the picture.

According to its name, Ezyschooling is an excellent tech-enabled Multi-Utility stage for Parents and Schools aimed at providing them with relevant information on confirmations, news, events, and other aspects of parenting.

Startup Story

At Ezyschooling, a parent may choose school confirmation at any time of day, and a parent just needs to fill out a single standard confirmation structure for several schools in Delhi NCR.

Ezyschooling has over 200 schools and 45,000 parents that have proactively enrolled.

Ezyschooling recognises that the most difficult journey of human life is parenting and hence supports people in their parenting endeavour through professionals from many domains such as psychology, nutrition, education, nurturing, and career.

There are several articles on recommendations, specific advice, and growth milestones of a child in various age groups ranging from a newborn to 18 years. Ezyschooling also has a YouTube channel where expert’s video recordings are uploaded covering many aspects of parenting (parenting pieces of information, Dadi nani ke gharelu nuskhe, nutrition, and school admission).

Founders and Team

Ezyschooling’s Founder and CEO is Mr. Mayank Jain.

He is a successful Founder with a demonstrated history of operating in the e-learning market. He holds qualifications for a Bachelor of Technology (B.Tech.) in Mathematics and Computer Science from Delhi College of Engineering.

Mayank Jain ensures Ezyschooling’s practical development as well as how Ezyschooling assists parents and schools in their school admission endeavours. Coming from a business background, he was always eager to create something of his own.

Co-Founder and Head of Growth and Partnership, Krishna Kant Pandey.

He has over 22 years of experience and has helped firms such as Pearson Education and Reliance Retail grow and reach their full potential. He was the second member of the Pearson Education India K-12 Team, and he was in charge of the transactions in East, North, and West India.

Krishna Kant Pandey’s interpersonal skills are unrivaled. As a result, he is very likely the finest leader any firm could ask for. He needs to become Ezyschooling, the most trusted partner of parents, students, and schools for the best tutoring. He recognises that integrity is the path to success, whether in business, professional, or personal life.

There are more than 25 people in the group, including 10 full-time employees and 15 interns.

How was Ezyschooling Started?

When Mayank Jain watched his brother struggling with the path of his child’s life, the idea for a company was born. He witnessed him going through a multi-day process of shortlisting and applying to schools a few years ago. He saw how his brother’s family was continuously fighting for his nephew’s approval, which made him hesitant to work in this sector.

Mayank Jain and a few of his colleagues started Ezyschooling as a job for a Google competition for business professionals. He connected with himself while still in school in the year 2017 while putting up the gateway for Ezyschooling. He worked for 16 hours every day on his research. The night would be spent developing, and the day would be spent collaborating with the school.

Mayank discovered how parents deal with common challenges in parenting when dealing with the venture. They were frequently misinformed about relevant news and events, particularly those occurring near their houses, and relied on informal sources.

As a result, they decided to expand their administration offered beyond only school admissions to include parenting, news, and events to the confirmations provided.

Business Model and How it works

Ezyschooling earns money through brand adverts, sponsored ads for schools, and convenience fees from parents. The team would not reveal prices, but has enrolled schools (key clients):

  • Mayur Public School
  • Immunoprash Arwachin Bharti Bhavan
  • Guru Tegh Bahadur Public School
  • Billabong High International School
  • Arwachin Bharti Bhavan
  • Samarth Siksha Samiti School, and its 35 branches

Ezyschooling has opted not to focus on educational content; instead, it intends to be a provider of data, which helps it stand apart. Similarly, there is a stage when parents can apply online.

User Acquisition

The eureka moment occurred when the major school contacted to collaborate and approved the potential of Ezyschooling. The next one was when parents began to use the site’s improved stages and returned to sites on occasion. It demonstrated that they were open to the prospect of Ezyschooling.

Ezyschooling has over 1.5 lakh monthly visitors and 45,000 registered parents; it naturally works on the scope for schools to draw in more students.

Startup Challenges

The pandemic caused an unfavourable blow to Ezyschooling at the start, as it reduced their earnings significantly because parents were no longer engaging in fresh admissions for their children.

Nonetheless, as the epidemic progressed, everything began to function digitally after which they regained their hold on a full-fledged business. They have been operating without a hitch since that time.

Growth

Mayank elaborated on his long-term and short-term goals, saying that he expected to expand aggressively as the demand for new schools arose. Ezyschooling has a stronghold in Delhi NCR and many urban neighbourhoods such as Lucknow, Alwar, and so on. On a similar line, he is able to establish a presence in other metro metropolitan neighbourhoods while also opening offices in these locations. As for the short term, they will soon be launching their app six months down the line.

Meteor adventure supported Mayank on the journey as a startup organiser. They have been a tremendous help as guides. He acknowledges that it is a fantastic moment for any firm that expects to grow rapidly.

At the time, Ezyschooling was preparing for the seed round, for which they had a few financial backers lined up.

Written by Hardeep Singh

IIT Kharagpur Speaker, Growth Hacker, Startup, and Digital Marketing Consultant having more than 10 years of experience. He played a key part in developing online marketing strategies for many startups/businesses and increasing their annual revenue by more than fourfold.

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