Hardeep Singh
Introduction:
Established in 2021, Kapdewala is a cool and trendy Homegrown clothing brand that provides high-quality and innovative clothes for fashionable young people in India. Kapdewala has become one of the most popular fashion brands of this generation, and it’s easy to see why.
Kapdewala is known for making fun, colorful, and unique everyday clothes, and accessories. They have an amazing collection of t-shirts, sweatshirts, and hoodies that are all available at affordable prices. But that’s not all, Kapdewala also has some pretty cool quotes printed on their products that are sure to put a smile on your face.
Their clothes are not only stylish but also very comfortable, made with high-quality fabric that will make you feel awesome when you wear them. With Kapdewala, you don’t have to choose between style and comfort, you can have both. So, if you want to look trendy and feel comfortable at the same time, check out Kapdewala’s collection.
In today’s world, people find online shopping to be fun and exciting. T-Shirts, Sweatshirts, Hoodies, and other such items are highly sought after by young people. Nowadays, people prefer customized clothes, and there are many brands in this sector. Some of these brands use Indian raw materials for their products, but there is no big Indian brand that can compete with them. These brands also charge high prices for their products. We at our brand aim to provide the same quality products at very reasonable prices. This way, common people can afford super comfortable and trendy products at very affordable prices.
Kapdewala is a direct-to-consumer (D2C) lifestyle fashion brand founded by Akash Sharma in 24th March 2021 that specializes in printed and graphic t-shirts for everyone. With a focus on quality, comfort, and style. We here at kapdewala, believe in providing the best quality Printed & Graphic T-shirts so you can express yourself through what you wear, because everything can’t be explained in words.
At Kapdewala, we believe that everyone deserves to express their personality in a unique and stylish way. Our products are designed to make you feel comfortable and confident, while also supporting Indian artist and culture. Kapdewala is perfect for people who are passionate about things like art, gaming, traveling, music, biking, eating, reading, and movies. They have really unique designs that let you show off your personality in a cool way. The company started out during a tough time but they managed to bootstrap their way to success. the brand’s direct-to-consumer business model allows them to offer their products at a competitive price point. We also offers a range of t-shirts, sweatshirts, and hoodies. With a focus on quality, style, and comfort, Kapdewala has quickly become a popular choice among customers in India.
Early Days
Starting a business is not an easy task, and for many people, it takes a lot of courage and determination to take that step. I, too, had a dream of becoming an entrepreneur, and I started my entrepreneur journey in 2018 with an e-commerce website called Chappai.com for designer mobile covers. Unfortunately, the business didn’t take off as I had hoped and I struggled to find success in my other endeavors.
Despite facing many obstacles, I refused to give up and started exploring new opportunities. I carefully analyzed my budget and studied the current market trends. This time, I first evaluated my budget and then researched the market to see what people were looking for. That’s when I decided to step into the online world with a range of high-quality, personalized T-shirts, sweatshirts, and hoodies.
During the lockdown period, when online shopping was at its peak, a new company called Kapdewala was born. This was a bootstrapped company, which means that the founder started the business with their own savings, without any outside investment. I started the company with just Rs. 10,000 and they focused on creating stylish and unique t-shirts for everyone.
The idea for Kapdewala started when the company sold holi t-shirts and got an overwhelming response. Akash realized that people love wearing customized t-shirts, so he started Kapdewala to provide high-quality clothing items at reasonable prices. The company’s main target is people aged between 16 and 34 years.
Kapdewala focuses on printed t-shirts and hoodies and also offers customized products. Customers can submit their own designs to create unique T-shirts. The company is based in Noida and delivers products across India within five to seven days. They mainly focus on selling directly to consumers, but they also offer personalized merchandise like company T-shirts.
Within just one year, Kapdewala has become a popular brand, thanks to their innovative designs and quality products. They have been able to generate a monthly revenue of 1 Lakh, which is quite impressive for a bootstrapped company.
Their success story is an example of how hard work and dedication can help a company grow rapidly. By staying focused on their goals and providing quality products at affordable prices, Kapdewala has made a name for itself in the online market. Their journey has been unstoppable, and they continue to inspire other entrepreneurs who are looking to start their own businesses.
We at Kapdewala believe that everyone deserves the best quality products at a reasonable price, and we also want to create more employment opportunities. We collaborate with many Indian artists to support our rich culture and empower more people.
Our aim is to provide super comfortable products at affordable prices, so everyone can enjoy the luxury of wearing customized clothes. We understand that online shopping has become a joy for most customers, and we want to make it even more exciting by providing unique, stylish, and quirky designs that reflect your personality. So, come join us and be a part of our journey!
Marketing Strategy
They market themselves as one of the leading made-in-India clothing brands where you can buy the best quality printed t-shirts, sweatshirts, and hoodies with cool designs on them. Not only that, but they also provide customized t-shirts that are made according to the customer’s needs.
The brand is known for its high-quality garments, stylish designs, and affordable prices, making it a great choice for those who want to express their personal style through their clothing. They also collaborated with many talented Indian artists to support Indian art and culture.
We believe in quality and our products are designed with the highest quality materials, and our team works hard to ensure that you receive your order on time. We take pride in offering the best customer service and we are always here to help you with any questions or concerns you may have.
We are continuously working on search engine optimization (SEO) to get more traffic to our website. Recently we just started social media marketing and till now we have 4K likes on Facebook and 2K followers on Instagram.
User Base & Valuation
Kapdewala has already delivered more than 10,000+ orders to customers who appreciate the brand’s unique style and high-quality clothing.
Present Time & Future Goals
As the fashion industry continues to evolve, more and more consumers are looking for unique and personalized clothing items. One of the most popular types of clothing is t-shirts, which are comfortable, versatile, and easy to wear. In recent years, the demand for made-in-India t-shirt brands has increased significantly, as more people are looking to support local businesses and buy products that are made in their own country.
T-shirts are an essential part of our daily wardrobe. With the rise of e-commerce, there are now numerous options available for T-shirt shopping. However, not all T-shirt brands are created equal. Kapdewala, a homegrown Indian T-shirt brand, stands out among the rest for its unique designs and quality products. Kapdewala has set a new benchmark in the market. From trendy designs to comfortable fabric, Kapdewala’s t-shirts are a perfect blend of style and comfort.
Kapdewala is a bootstrapped startup, which means that they earn money only from online sales. The company’s mission is to provide the latest and high-quality design products to their customers. They create desi and fun designs for their clothing items, which convey the essence of India with the right amount of humor. Our goal is to empower as many people as possible and provide a platform for talented artists to showcase their work. we also offer personalized merchandise such as company t-shirts that can help you promote your business.
Our future goal is to make kapdewala the most popular clothing brand in India next 1 year. We are collaborating with some social media influences for social media marketing and very soon we are planning to launch our mobile app also.
After so many years of being an entrepreneur, I realized that it’s important to understand the market and what the customers want. We can’t just sell something we love, we need to sell something that the customers need and want. One of the biggest mistakes that entrepreneurs make is starting their business too late. If you’re passionate about something, don’t wait for the perfect time to start. Sometimes, we may not even know what our passion is, but that doesn’t mean we should give up. We should start working and eventually, our passion will find us. So, it’s important to be patient and persistent in our efforts. With hard work and dedication, anyone can become a successful entrepreneur.
Conclusion
Finally, just want to say buy from made in India brand like “kapdewala” is a great way to support local businesses and the economy. By purchasing products that are made in India, consumers are able to contribute to the growth and development of their own country, as well as help to create jobs and boost the economy.
Kapdewala is a great choice for those looking for stylish and comfortable T-shirts. One of the best things about shopping at Kapdewala is the variety of t-shirts they offer. From bold, graphic designs to more subtle, understated prints, there is something for everyone at Kapdewala. And with new collections coming up frequently, you’ll always find something fresh and exciting to add to your wardrobe.
To sum it up, we need more startups like Kapdewala so that more and more of our Indian brands can compete with foreign brands.
If you liked this content, then stay tuned to StartupTrak and keep coming back for more content.
