Hardeep Singh
Introduction
ChocoDip is a premier chocolate company that prides itself on creating handmade, decadent chocolates using only the finest ingredients. Our passion for chocolate is reflected in every bite, as we carefully craft each piece with love and attention to detail. Indulge in our rich, delicious treats and experience the ultimate chocolate bliss.
Early Days
ChocoDip was formed to add nutrition by founder Neha Bhatia to her son Vivaan’s diet by including nuts, flavours and colours in the chocolates. The chocolates were shaped in the form of animals and objects which appealed to him as a toddler.
Marketing Strategy
ChocoDip found an opportunity to make Chocolates more exciting, It has been a long time since chocolate has been in the same bar form of the same chocolatey colour, It was high time a change was needed, ChocoDip has always strived to make Chocolates with the finest ingredients that are gift-worthy which go by its tagline ‘Finest Handcrafted Chocolates’, In addition to chocolates ChocoDip gave free gift items such as Fridge Magnets & Keyrings to enhance the brand recognition. ChocoDip also focuses on Customer Satisfaction by giving priority to feedback from its valued customers.
User Base & Valuation
It has been around 1.5 years since ChocoDip was founded and it has catered to more than 500 customers from across India including many bulk orders from Corporate Entities and for special events like Marriages, Birthdays and Baby Showers. ChocoDip has got exemplary feedback and response from its esteemed buyers.
Revenues
In the 1.5 years since its inception, ChocoDip has generated Revenue of around Rs. 2.5 Lakhs, ChocoDip has not aggressively marketed its products till now as the focus was on refining the product rather than generating profits, with the success of customer satisfaction ChocoDip envisions putting the step in mass marketing as well in the coming time.
Future Goals
ChocoDip has been a successful start-up that has more than 20+ flavours of chocolates and more than 15+ packaging options to choose from, ChocoDip’s future goals include having more corporate tie-ups and also holding more exhibitions to create brand awareness, ChocoDip aims to serve more customers and employ more people in the coming time.
Conclusion
ChocoDip aims to create chocolates that are of the finest quality and become the most reputable brand for gifting in its niche.
